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Why India Is Still Underinsured — And Why Term Insurance Matters More Than Ever

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India is one of the fastest-growing insurance markets in the world, yet it remains severely underinsured. While policy ownership numbers look impressive on paper, the reality on the ground tells a very different story.Most Indian households do have life insurance.
The problem is that they don’t have enough of it — and often, not the right kind.

Insurance in India: Sold as Savings, Not Protection

For decades, insurance in India has been positioned as:

  1. A tax-saving instrument
  2. A long-term savings product
  3. A “safe return” alternative to fixed deposits

Protection — the very purpose of insurance — has taken a back seat.

As a result, families often hold traditional endowment or money-back policies with covers ranging from ₹5 lakh to ₹20 lakh. While these policies may accumulate some savings, they fall drastically short when it comes to income replacement.

If the primary earning member passes away, the financial impact on the family is immediate and long-lasting:

  1. Monthly household expenses
  2. Children’s education
  3. Home loans and EMIs
  4. Medical and caregiving costs
  5. Retirement security for the surviving spouse

A low insurance cover cannot absorb this shock.

What Does “Underinsured” Really Mean?

Being underinsured does not mean having no insurance.
It means having insufficient cover to protect your family’s standard of living.

For most working individuals, an adequate life cover should be 10–20 times annual income, depending on age, liabilities, dependents, and future goals. Yet, many families remain covered for just 2–4 times their annual income.

This gap leaves families financially exposed at the moment they need protection the most.

The Role of Term Insurance

This is where term insurance becomes critical.

Term insurance is a pure protection product. It does one thing — and does it well:

Provides a high life cover at a relatively low cost.

Unlike traditional plans, term insurance:

  1. Does not bundle savings or returns
  2. Focuses entirely on income replacement
  3. Allows families to plan investments separately and more efficiently

For the price of a modest traditional policy, a term plan can offer 10–20 times higher coverage, making it the most effective tool to address India’s underinsurance problem.

Why Term Insurance Is Still Underutilised

Despite its benefits, term insurance adoption in India remains low. The reasons are largely psychological and cultural:

  1. “Nothing comes back if I survive”
  2. “At least savings plans give some return”
  3. “Insurance should pay me something”

But insurance is not meant to reward survival.
It is meant to protect dependents from financial collapse.

The real return on term insurance is not maturity value — it is financial dignity and continuity for your family.

A Mindset Shift India Needs

To truly address underinsurance, India needs a mindset shift:

  1. From returns to resilience
  2. From policy ownership to adequate protection
  3. From bundled products to purpose-driven planning

Insurance should answer one simple question:

If I am not around tomorrow, will my family be financially secure?

If the answer is uncertain, the insurance cover is inadequate.
 

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Q&A

What does underinsured mean in life insurance?

Underinsured means having a life insurance cover that is too low to adequately replace income and meet a family’s financial needs in the event of the policyholder’s death.

Why is India considered underinsured despite high policy ownership?

India is underinsured because most policies are traditional savings-oriented plans with low life cover, which do not provide sufficient financial protection to families.

How much life insurance cover should an individual ideally have?

A commonly recommended benchmark is 10–20 times annual income, adjusted for age, liabilities, number of dependents, and future financial goals.

Why is term insurance important for Indian families?

Term insurance offers high coverage at low cost and focuses purely on income replacement, making it the most effective solution to protect families from financial shock.

Is term insurance better than endowment or money-back policies?

Term insurance is superior for protection purposes, while endowment and money-back policies combine savings and insurance but offer significantly lower life cover.

Why do people hesitate to buy term insurance in India?

Many people hesitate because term insurance does not provide maturity benefits, and insurance has traditionally been marketed as a savings product rather than protection.

Can someone already holding traditional policies still buy term insurance?

Yes. Buying term insurance is often recommended to bridge the protection gap without cancelling existing policies.

What is the biggest mistake Indians make while buying life insurance?

The biggest mistake is prioritising returns over adequate protection and ending up with insufficient life cover.

Insurance Samadhan

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